Red Bull Acquires Minority Stake in Leeds United, Adding English Club to Portfolio

In a significant move, Red Bull has secured a minority stake in the English soccer club Leeds United, marking a strategic expansion of the energy drink company's sports portfolio. The deal, announced on Thursday, encompasses a multi-year agreement wherein Red Bull will also serve as the team's shirt sponsor for the upcoming season.

This partnership aligns with Red Bull's existing involvement in soccer, which includes ownership of Leipzig in Germany and a longstanding association with Salzburg in Austria. Leeds, despite narrowly missing out on promotion to the Premier League after a defeat to Southampton in the second-tier Championship playoff final, remains a promising venture for Red Bull.

Oliver Mintzlaff, CEO of Red Bull corporate projects and investments, expressed optimism about the collaboration, stating, "The ambition to bring Leeds back to the Premier League and establish themselves in the best football league in the world fits very well with Red Bull." Mintzlaff emphasized the partnership's potential for future growth and development.

The agreement not only introduces new commercial revenues but also entails additional capital investment, providing Leeds with resources to enhance competitiveness both on and off the pitch as they pursue promotion in the upcoming season.

Importantly, the club reassured fans that its identity, including name and logo, will remain unchanged despite the new partnership with Red Bull. Notably, Leeds United's ownership includes prominent figures from the United States, such as major-winning golfers Justin Thomas and Jordan Spieth.

The acquisition of a minority stake in Leeds United underscores Red Bull's strategic expansion within the sports industry, reflecting its commitment to supporting clubs' ambitions while leveraging its global brand presence.